OFFICIAL DISTRIBUTOR SIMAGIC AND SIMNET IN EUROPE

OFFICIAL DISTRIBUTOR SIMAGIC AND SIMNET IN EUROPE

Black Friday SIMAGIC

Simagic’s official Pit Lane in Europe

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Your bundles with the biggest discount

LOOKING FOR A STEERING WHEEL AT A GREAT PRICE

IMPROVE YOUR BRAKING AT AN UNBEATABLE PRICE

ADD A GOOD COMPLEMENT TO YOUR SETUP

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Our team of experts will advise you on finding the perfect setup for you.

Bolori, the official Simagic distributor in Europe

At Bolori, we are an official distributor for Simagic in Europe. This means we work directly with the manufacturer—with no intermediaries—offering direct pricing and stock held at our warehouse in Spain.

If you have arrived here from the Simagic.com website, it is because ours is the official store recommended by the brand for purchases in Europe.

During Black Friday 2026, we are offering our most aggressive discounts of the year across the entire Simagic lineup: Alpha EVO Direct Drive wheelbases (ranging from 9 to 28 Nm), Zeus and GT Neo steering wheels, P500, P1000, and P2000 modular pedals, load-cell and hydraulic handbrakes, shifters, and various accessories. The entire range comes with an official 2-year warranty—managed from Spain—along with technical support in Spanish, both before and after your purchase.

Simagic catalog discounted for Black Friday

During Black Friday 2026, we are offering genuine discounts across all categories in the Simagic catalog. As a brand with a complete ecosystem—including wheel bases, steering wheels, pedals, handbrakes, and shifters—you have the opportunity to build an entire setup while maintaining brand consistency, a unified software platform (SimPro Manager), and full compatibility between all components. Here are the categories with the biggest discounts this year:

Simagic Alpha EVO Direct Drive Bases

The Alpha EVO range covers the entire spectrum: from the 9 Nm Alpha EVO Sport—ideal for upgrading to Direct Drive from belt- or gear-driven wheels—to the 28 Nm Alpha EVO Ultra, designed for esports and professional sim racers. All models feature a zero-cogging servo motor, a high-resolution encoder, active cooling, and the SimPro Manager software, which allows for game-specific configuration. During Black Friday, these components offer the biggest potential savings of the year.

Simagic steering wheels: Zeus, GT Neo

Simagic offers three complementary ranges of steering wheels. The Zeus series is designed for racing and GT3, featuring round, sporty rims. The GT Neo is intended for touring cars and GT racing, utilizing a classic circular steering wheel format. The Zeus Formula is designed for F1 and single-seater racing, featuring a formula-style layout. All steering wheels within the Simagic ecosystem connect to the wheelbase wirelessly via a 70mm quick-release system, requiring no additional cables or adapters.

Simagic P500, P1000, and P2000 pedals

The Simagic pedal lineup is completely modular. The P500 serves as an entry point, featuring a load-cell brake pedal. The P1000 is modular and expandable to a 2- or 3-pedal setup, with a load-cell brake capable of up to 100 kg of force. The P2000 represents the top-tier range, incorporating a true hydraulic system, a configurable pedal face/ramp, and micrometric adjustments for height, angle, and preload. This Black Friday, you can finally get your hands on the model you’ve had your eye on for so long.

Simagic TB-1 and TB-RS handbrake

The TB-1 is a load-cell handbrake with a capacity of up to 100 kg; it features an aluminum construction, interchangeable elastomers for adjusting resistance, and supports both vertical and horizontal mounting. The TB-RS upgrades to a true hydraulic system, utilizing a fluid circuit and a pressure sensor to replicate the progressive feel of a competition-grade handbrake. Both models are compatible with wheel bases from any brand, thanks to a direct USB connection to the PC.

Shifter Simagic Q1, Q1s and DS-8X

Simagic addresses the three primary needs for a sim-racing shifter. The Q1 is a solid, affordable sequential shifter for rally and modern touring cars. The Q1s is an evolved version with a refined feel. The DS-8X is a dual-mode unit—featuring a 7-speed H-pattern (plus reverse) and a sequential mode—all in a single shifter, with a physical switch to toggle between modes. It is perfect for multi-discipline sim racers.

Which Simagic Alpha EVO base to choose based on your skill level

If your main goal this Black Friday is to make the leap to Direct Drive or upgrade your setup, the most critical decision concerns the wheelbase. This guide will help you choose the Alpha EVO that best suits your current skill level, racing discipline, and cockpit:

Potencia9NmRigid tubular or reinforced table

Alpha EVO | Compact, rounded | |

Alpha EVO PRO | Large round | Advanced | Aluminum framing required –

Reinforced aluminum framing



BasePerfilCockpit mínimo
Alpha EVO SportInitiation
IntermediateRecommended aluminum framing
Alpha Evo UltraRound XL Professional / eSports

Alpha EVO Sport 9 Nm (entry-level)

The perfect entry point into Direct Drive. If you’re coming from a belt-driven or gear-driven wheel, the leap in Force Feedback fidelity will be massive. It fits any rigid tubular cockpit or even a sturdy desk mount. During Black Friday, it’s the best way to get started in serious sim racing without breaking the bank.

Alpha EVO 12 Nm (intermediate)

The best-selling model in the Simagic lineup, offering the ideal balance between price and performance. 12 Nm of torque is more than enough to get the most out of iRacing, Assetto Corsa Competizione, Le Mans Ultimate, or Rennsport. An aluminum-profile cockpit is required to fully utilize the motor’s feedback. It is the natural choice for most sim racers who compete in leagues.

Alpha EVO Pro 18 Nm (advanced)

The leap into serious competition. With 18 Nm, you’ll perceive subtle details of the track surface that 12 Nm bases fail to convey—such as the nuances between different types of kerbs, vibrations from expansion joints, or the precise moment the front end begins to lose grip. It is perfect for sim racers competing in amateur-to-pro level esports who use telemetry in their training.

Alpha EVO Ultra 28 Nm (professional)

The top-of-the-line offering in the Alpha EVO ecosystem. Designed for professionals, commercial simulators, training centers, and sim racers with minimal setup constraints. 28 Nm delivers so much force that you’ll need a reinforced cockpit—and some physical conditioning to handle it. If you’ve had your eye on this model, Black Friday is the perfect time to buy.

The Simagic ecosystem: why buy the entire brand

One of the major advantages of Simagic compared to other brands is that it offers a complete ecosystem based on a unified design philosophy, software, and connectivity.
This translates into practical benefits that few manufacturers can match:

Wireless connection between steering wheels and the base via a 70 mm Quick Release. Switch steering wheels in seconds—from a GT Neo to a Zeus, for example—with no cables, no configuration, and no restarts. The steering wheel pairs automatically with the base.

Unified software: SimPro Manager. A single control center for configuring Force Feedback, per-game profiles, telemetry effects, firmware updates for all components (base, steering wheel, pedals, handbrake, shifter), and button panels. No need for four separate applications.

Simagic peripheral adapter compatibility: by connecting this accessory to the wheelbase, you can plug shifters, handbrakes, and button boxes directly into the base, rather than using up USB ports on your PC. This reduces the number of cables and centralizes the power supply.

Purchasing several Simagic components at once during Black Friday is the most efficient way to build a cohesive setup: they all speak the same language, receive updates together, and complement one another seamlessly.

Simagic Technology: Zero Cogging, QR, and SimPro Manager

What sets Simagic apart is not just raw power, but the quality of its technological implementation.Three pillars explain why their wheel bases are a benchmark:

Three pillars explain why their wheel bases are a benchmark:
Zero Cogging: The servo motor used by Simagic eliminates the jerky motion typical of lower-quality motors at slow speeds. When driving with the steering wheel nearly stationary—such as when exiting a corner or maneuvering slowly in the pit lane—you will experience a level of smoothness that mid-range wheel bases simply cannot provide. It is a detail you will notice from the very first use.

Quick Release 70 mm: Simagic’s wireless standard that allows you to swap steering wheels without the need for tools, cables, or configuration. This is useful whether you own multiple steering wheels from the ecosystem or wish to share your cockpit with other sim racers.

SimPro Manager: Simagic’s proprietary software, featuring a gentle learning curve yet significant depth. It allows for game-specific profiles, advanced FFB filters, over-the-air (OTA) firmware updates for all connected Simagic components, and access to an active community that shares settings tailored to specific racing disciplines and vehicles.

Official Simagic warranty in Spain

As an official Simagic distributor in Europe, Bolori handles the 2-year warranty directly from Spain. This offers tangible benefits should you ever need assistance:

  • RMA processed from Spain, with no international travel for the product.
  • Technical support in Spanish via WhatsApp and email.
  • Preliminary diagnosis before opening an RMA (many issues are resolved with a SimPro Manager update).
  • Stock of official Simagic spare parts for specific repairs.
  • Direct communication with the Simagic technical team when an issue requires escalation.

Buying Simagic from Bolori means purchasing from a source with an official relationship with the brand—not from a reseller that lacks genuine after-sales support.

Questions about Simagic Black Friday

Why is Bolori the store recommended by Simagic.com in Europe?

We have been an official distributor for Simagic in Europe for several years. We work directly with the manufacturer, which allows us to offer direct pricing, dedicated stock, an official warranty managed from Spain, and technical support in Spanish. Simagic links to us from their website because we serve as their primary point of contact in Europe.

The entire Alpha EVO range is included in our Black Friday {YEAR} sale: Alpha EVO Sport (9 Nm), Alpha EVO (12 Nm), Alpha EVO Pro (18 Nm), and Alpha EVO Ultra (28 Nm). These are the biggest discounts of the year. If you’re unsure which one to choose, check the guide on this page or send us a message via WhatsApp.

The Alpha EVO range is Simagic’s current line of Direct Drive wheel bases (featuring a zero-cogging motor, a 21-bit encoder, and active cooling). The Alpha Ultimate is an older, high-end model that remains in the lineup and is available with significant discounts during Black Friday. If your budget allows for the best option currently available, the Alpha EVO Ultra is the choice with the latest technology; if you are looking for a high-end base at a more accessible price point, the Alpha Ultimate remains an excellent selection.

The Simagic 70 mm Quick Release uses a standard mounting pattern. It allows for the attachment of steering wheels from other brands that adhere to this 70 mm format; however, wireless connectivity and ecosystem benefits—such as SimPro Manager integration and cable-free gear shifting—are only available with Simagic steering wheels. For third-party steering wheels, you will need to use a USB cable to connect to your PC.

SimPro Manager is the official software for Simagic. It centralizes everything: Force Feedback settings, game-specific profiles, firmware updates for the entire product range (wheel base, steering wheel, pedals, handbrake, and shifter), and advanced filters. By bringing the entire ecosystem under a single application, maintenance and configuration become much simpler than managing hardware from various brands separately.

Yes. You can use financing through seQura or Aplazame with 3, 6, or 12-month payment plans. This financing can be combined with Black Friday discounts, allowing you to purchase a complete Simagic bundle and pay for it in convenient installments over the coming year.

We have secured stock directly from Simagic for Black Friday. Highly popular models, such as the Alpha EVO 12 Nm or the Alpha EVO Pro 18 Nm, may sell out within the first few days. If you have a specific wheelbase in mind, please check its availability via WhatsApp or place your order as soon as the offers go live.

Official 2-year manufacturer’s warranty from the date of purchase, managed entirely from Spain. This includes an initial diagnostic, locally processed RMA, technical support in Spanish via WhatsApp and email, firmware updates via SimPro Manager, and access to official spare parts—all without the need to send the product outside of Europe.

All in-stock Simagic products are shipped within 24–48 business days to the Spanish mainland from our warehouse in Spain. For the rest of Europe, delivery takes 3–5 business days. Shipments include tracking and require a signature upon delivery. During Black Friday, we maintain the same fast shipping speeds as the rest of the year.

Yes, absolutely. In fact, it’s highly recommended: an Alpha EVO 12 Nm base + Zeus steering wheel + P1000 pedals + TB-1 handbrake + Q1s shifter make for a complete Simagic setup, all managed as a single unit via SimPro Manager. If you’d like some advice on putting together the best combination for your skill level and budget, send us a message on WhatsApp before you make your purchase.

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